David brancaccio kpcc listen
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MARKETPLACE, Bond PARTNERSHIP Lift CUMULUS MEDIA’S WESTWOOD Predispose, ANNOUNCES Newborn OFFERING ‘MARKETPLACE MINUTE’ Backing PUBLIC Receiver AUDIENCES
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With its signature business and economic storytelling, Marketplace expands its portfolio, adding ‘Marketplace Minute’ to its schedule of public radio programming
LOS ANGELES July 15, 2021 — Today, Marketplace, in harden with Cumulus Media’s Westwood One (NASDAQ: CMLS), proclaimed that point in the right direction will proffer a another 60-second show, “Marketplace Minute™,” to get out radio station across interpretation country. Twofold daily, depiction one-minute program provides up-to-the-moment economic tidings in Marketplace’s signature unprejudiced style. “Marketplace Minute” will be allocate on partake public crystal set stations preliminary in August.
Along with Marketplace public receiver shows “Marketplace,” “Marketplace Start Report” and&nb
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Public Riches of Information
For thinking-person tastes, it’s either an embarrassment of riches or a dilemma, as if TV’s “Meet the Press,” “Face the Nation” and “This Week With Sam Donaldson and Cokie Roberts” all aired at the same hour.
It’s public radio at 7 p.m., when Southland listeners who previously could choose between Warren Olney’s hourlong “Which Way, L.A.?” on KCRW-FM (89.9) and “Fresh Air With Terry Gross,” a program about contemporary arts and issues, on KPCC-FM (89.3) now have a third possibility.
KUSC-FM (91.5) management, wanting to “offer more classical music during your afternoon commute,” as a recent newsletter told its membership, has moved “Marketplace”--the award-winning half-hour business and global economics program, hosted by David Brancaccio--from its longtime 6 p.m. berth to 7 p.m.
“The goal of KUSC is to be a really strong classical music station,” explains General Manager Brenda Pennell, who arrived last November. “That’s part of the reason [USC chose] me--someone with three degrees in music who can’t do anything else,” she adds with a laugh.
“There’s no way we can please everyone all the time,” Pennell admits. “I wish we could . . . but people do have options.”
One option is to hear “Marketplace”--produced at KUSC and distributed nationally
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KCRW’s Ruth Seymour: ‘The art is to keep yourself open to change’
Over dinner at a ritzy Santa Monica restaurant, Ruth Seymour hammers on a recurring gripe: the risk-averse world of public radio. “We’re running like lemmings,” she says. “‘What does the research say? Do we dare to eat a peach? Do I wear my trousers rolled?’ That’s what we’ve become! We’ve become J. Alfred Prufrock!”
While Prufrock, the timid T.S. Eliot character, frets over eating a peach, Seymour would have downed it, or tossed it aside, long ago. In a 40-year public radio career, the brash, innovative and outspoken general manager and program director of Santa Monica’s KCRW has played the roles of conscience, life-saver and gadfly of the public radio system.
On the surface, she seems unpredictable, almost self-contradicting. She scoffs at public radio’s over-reliance on research but believes public radio’s listeners pledge during the programs they most adore—a notion that others repudiate.
She accuses NPR of poor decision-making, informed more by committees than passion, but she has organized special fundraisers to aid the network in times of need.
She’s bullish on the Internet — KCRW has three separate online programming streams—but didn’t own a computer until last year. An